Yash Birla, Chairman of the Yash Birla group of Companies was born to Ashok Birla and Sunanda Birla. At a young age 23, he took over the responsibility of his family business, after he lost his parents and sister in a plane crash. He has been instrumental in extending the business into different dimensions.
Despite being busy with all his professional enterprises, Yash Birla is a fitness enthusiast and building a perfect body has always been his passion.
He believes in adopting a 'holistic approach towards his well-being which is evident in his personality and thoughts. This approach has been his inspiration to write this book where he shares his personal journey in Building The Perfect Body.