Rajendra K Aneja is the Managing Director of a Management Consulting Company providing services in Rural Marketing, Retailing, Business Strategy, Distribution, Feasibilities, Productivity, etc. He worked with Unilever for 28 years in India, Latin America and Africa in a range of General Management, Marketing and Sales positions.
He has worked on mass- markets in Brazil and later as the Managing Director in Tanzania, Africa.He has written twelve other books, and writes for national and international newspapers regularly.
