Most messages and value- points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved. The answer lie in using the dynamics of old- fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear- cut, scientific and neuro- psychological reasons for its success and long- term impact on business conversations. ...
Most messages and value- points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved. The answer lie in using the dynamics of old- fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear- cut, scientific and neuro- psychological reasons for its success and long- term impact on business conversations.
| ISBN : | 9789386450142 |
|---|---|
| Publisher : | Embassy Books |
| Year Published : | 2017 |
| Pages Count : | 148 Pages |
| Edition Language : | English, |
| Book Format : | Paperback |
